Why we love Childish Gambino's "Sober" music video

9:43 PM





With us at Bubblebeam Mag trying to keep up with our promise that we'll post more for you, we've stumbled upon a gifset on Tumblr depicting Donald Glover, a.k.a. Childish Gambino's incredibly charming way of dancing in his music video "Sober".

Glover, who most of us know to have gotten a head start with fame through comedy and acting, rubs it in our faces that he is also a fine rapper and musician.

His first record "Camp" struck fans, and more fans and it has become a cult favourite. "Because The Internet", his second album, includes the ever popular and radio friendly song "3005".

Which brings us to this music video.

taken from .tumblr.com
Now, with gifs like this


and this


and this

gifs taken from communified.tumblr.com

will only make us feel a little giddy at first glance.

Come on, Donald Glover being absolutely adorable? Dancing to the music? What's not to love? How 'feel-good' is this?

It's not until you find out that this music video features Gambino as an man with a drug addiction that you get a sense of disturbance in it.



taken from .tumblr.com
Anyway we don't want to do a full review and interpretation of "Sober", because we know that we can go at it all day and we just meant for this post to be a quick update.

Ultimately, the video is beautifully shot and Ian Eastwood choreographed it beautifully. Glover also uses his acting chops to portray the sought after emotion we all crave musicians should have when they 'act' in music videos.

He usually throws at us some creative music videos to complement his work, so we're glad that he doesn't stop post "Camp".

We're pretty excited for what else he's got up his sleeve.


Watch Childish Gambino's Sober here

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